Build the watch instead of picking one off the shelf. Choose the case, dial, hands, bezel and bracelet, and we assemble it to order across the Seitona, Seikonaut and Royal Seikoak families. Every configured watch is hand-assembled and checked before it ships, the same as anything else on the site.

Luxury chronograph watch in Seitona Configurator with customizable straps and bezels

Seitona Configurator

Sale price€328,95Regular price €372,95
Luxury wristwatch with black dial in Nautiko Configurator using queryselector method

Nautiko Configurator

Sale price€346,95Regular price €389,95
Seiko watch with turquoise, red, yellow straps in Seikonaut Configurator featuring queryselector

Seikonaut Configurator

Sale price€346,95Regular price €389,95
Luxury Seikomariner wristwatch configurator with bands and styles in a circular diagram

Seikomariner Configurator

Sale price€346,95Regular price €389,95
Luxury Seikojust Configurator wristwatch with interchangeable silver, gold, black bands

Seikojust Configurator

Sale price€346,95Regular price €389,95
Luxury Seikoak Configurator wristwatch with black dial and two-tone gold/silver bracelet

Seikoak Configurator

Sale price€346,95Regular price €389,95
Luxury wristwatch with square green dial, Roman numerals, and two-tone bracelet in Santeiko Configurator

Santeiko Configurator

Sale price€346,95Regular price €389,95

DO YOU PREFER A UNIQUE WATCH?

EXPLORE OUR COLLECTION OR BUILD YOUR OWN

Create your own watch with our configurator: a unique model, in your image, that no one else will wear.

DISCOVER ALL CONFIGURE YOUR WATCH